Over an 18-month fractional CMO engagement, Ravco Marketing repositioned the company for growth and implemented a digital marketing strategy that delivered 40% of the sales pipeline.
How Ravco Marketing helped us define our product strategy and foundational product messaging so that we could meet with initial customers and investors with the right message the first time around.
"We engaged Ravco Marketing’s president George Ravich as an expert witness in commercial litigation between two SaaS competitors. We needed someone who understood lead generation marketing from strategic, operational, and financial perspectives to provide expert witness testimony. Over the course of six months, George provided us with critical insights into the drivers of successful lead generation, and he developed complex valuation models that enabled us to better quantify the scope of potential damages. George’s deep experience and knowledge of marketing provided us with the perspective we needed. His written work product was clear, precise, and delivered on time. We would recommend George as someone who is easy to work with and responsive."
“I met George through the Hartford InsurTech Hub, where my company iPill was part of the 2020 cohort of start-ups. George was an excellent mentor and worked with me to develop messaging that differentiated my product’s key features and positioned the company for success. He helped me better understand how to use marketing as part of my early growth strategy.”
Dr. John Hsu - Founder & CEO of iPill Dispenser