High growth companies often find it difficult to consolidate their business and product strategy into clear and concise messaging. Good branding depends on simplicity and brevity that establishes your vision, your marketplace and set of competitors, as well as your unique value proposition. Only when this is completed can you package your narrative into a refreshing and memorable brand story.
Ravco Marketing offers a skilled and consultative approach to building your brand narrative into a compelling story that simplifies your value proposition and clarifies your strategy. It starts with understanding your customer personas and their pain points you are solving.
The deliverables are detailed maps that specify your value proposition to each buyer persona. These get translated into a high impact company presentation geared toward clients, strategic partners, and investors. Compelling visualization translates your message in videos and PowerPoint presentations, enhancing your message.
One of the most difficult tasks for a young company is to take the long list of breakthrough features and create a ten-slide presentation or a one-page brochure. Whether your audience is investors, clients, industry analysts or journalists, everyone wants to easily understand the big ideas that you have developed.
Ravco Marketing can help you make these tough decisions to ensure that your message is on strategy and clear. We can help you bundle up lots of small features into three to four big ideas that your audience can grab onto.
Deliverables include presentations, brochures, and sales enablement content like short training programs and demos.
This section was originally published by the Founder's Institute
When you pitch, you need to grab the listener's attention quickly, and communicate all of the core elements of your idea in a clear and concise manner. If you can't describe your business in one-sentence, then you don't understand it well enough.
The style guild will ensure that your unique graphic signature will be consistent across all marketing.
Animated logos bring your brand to life expressing your customer value and adding to your brand's personality.
Create a signature graphic that represents your company's core message and customer value.